What’s Schema Markup and Why Is It Important for SEO?
What is schema markup? Schema markup is a type of structured data that helps search engines understand what a page is about with far more precision than plain text alone. Rather than forcing Google Search or other crawlers to guess the meaning of content, schema provides machine-readable data that labels important details like business names, services, locations, reviews, events, products, and FAQs. In practical search engine optimization, that extra context can impro